Companies segment their customers into different groups in order to offer them products or services that are tailored to their needs. The first step is to identify the customer’s needs, wants and demands. Thereafter, the company can develop a product or service that will meet those needs. The process of segmenting customers is not just about dividing them into groups based on demographics such as age, income, gender or occupation. It also involves dividing them based on their preferences and lifestyles. Customers segmentation is the process of dividing a market into different sub-markets or segments with similar needs, behaviors, and attitudes. This can be done by grouping customers based on their demographics, psychographics, and geographic location.