Customer Lifetime Value Strategy CLV is a marketing strategy that focuses on long-term customer relationships. This strategy is based on the idea of a customer's lifetime value. CLV can be calculated by dividing the present value of a company's future cash flows from the customer by the cost of acquiring that customer.
A higher CLV means that customers are more valuable to a company and vice versa. The goal of this strategy is to find ways to increase CLV while reducing costs.