The CLV slide is a great tool to use when you want to show the value of a customer over their lifetime. It is also used as a tool for calculating the customer acquisition cost. The first step in creating this slide is to calculate how much revenue each customer generates. You can do this by multiplying the average order value by the number of orders per year. Once you have calculated that, you should calculate how many years it takes for that customer to generate enough revenue for them to cover their cost of acquiring them. The next step would be calculating how many years it takes for that customer to generate enough profit for them to cover their cost of acquiring them and then finally calculating how long they are worth generating profit after they have covered all costs associated with acquiring and servicing them.