A customer journey is a series of events that a customer goes through when interacting with a company or brand. This includes the entire process from awareness to purchase. The customer journey is an important part of any business strategy. It can help companies understand their customers better and identify where they need to improve in order to grow their business. Customer journey mapping is the process of breaking down the different stages of the customer's experience with your company into small, granular steps and then connecting them together in order to depict how those steps are related.