A customer journey map is a visual representation of the path that a customer takes when they interact with your company. The customer journey map is an important tool for marketers because it helps them to develop strategies for better understanding and improving their customers’ experiences. A customer journey map can be used to: Understand how customers interact with your company and its products or services; Identify areas where they may have difficulty navigating through your site or using your app; Create a more personalized experience by identifying what content, product, or service may be most relevant to them at different points in the customer journey
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