Media channels are a key part of the customer journey map. This is because the customer journey map is broken down into stages and media channels are the main way that a company can communicate with their customers. The customer journey map is broken down into four stages: Awareness, Interest, Purchase, and Loyalty.
The Awareness stage includes marketing campaigns to make people aware of a product or service. The Interest stage includes advertising on social media platforms to inform people about the product or service and help them decide if they want to purchase it. The Purchase stage includes all of the interactions that happen when someone buys something from the company like ordering online or going in-store. Finally, the Loyalty stage includes rewards programs and other incentives that encourage people to continue buying from the company.