Customer Journey Mapping CJM is a customer-centric approach that helps organizations to understand the customer’s journey from the first contact to purchase. It provides insights into customer behavior and allows marketers to create a better experience for their customers.
The Customer Journey Mapping CJM process begins with understanding the customer's needs and motivations. Next, you need to map out the customer journey from first contact to purchase, identifying where in this process your company can make an impact. Finally, you need to identify what touchpoints exist in each stage of the journey and how they could be improved.
The term "content marketing" was coined in 2005 by the publication Marketing Sherpa, who defined it as "a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined audience - with the objective of driving profitable customer action." The 'CJM' is a content marketing strategy that is used by many companies to promote their products and services.