The customer journey map is a visual representation of the customer’s experience. It helps us to understand what they do and what they feel in different stages of the journey. The customer journey map can be drawn on a whiteboard or a large sheet of paper.
The template is divided into four quadrants: before, during, after and feedback. The "before" quadrant is for the things that happen before the customer has contact with your brand: their initial research and purchase intentions, their search for information about your product or service, and any other steps taken before they make contact with you.
The "during" quadrant is for the interactions that happen when they are in contact with your brand- through phone call or email, social media posts, website pages or even physical store visits.
- Support PowerPoint, Keynote and Google Slides.
- Easy to edit all elements.