Customer is the main focus of marketing and advertising. This is reflected by the fact that customer service is one of the most important aspects of a business. The customer has become more demanding due to the increase in digital technology. They have access to a lot more information and they are able to compare prices and products easily, which makes it harder for companies to keep their customers satisfied. Marketing has evolved from being a process where companies would capture customers through traditional means such as print ads, TV commercials, radio advertisements, etc., into what it is now - an online-based marketing strategy that uses various channels such as social media and search engine optimization (SEO).