The customer acquisition strategy is the process of attracting customers to a business and convincing them to buy their products or services. There are many ways that a company can go about acquiring new customers. Some companies might focus on getting their name out there, while others might focus on different marketing strategies, such as SEO or social media marketing. The best customer acquisition strategy for any given company will depend on the goals of that company and what they believe is going to work best for them in terms of attracting and retaining customers.