The customer acquisition strategy funnel is a diagram that illustrates the various stages of the customer acquisition process. It starts with marketing and ends with retention. The first stage in the customer acquisition strategy funnel is marketing. Marketing is the process of designing and executing a plan to attract customers to a product or service. Marketing can be done through many different channels, including advertising, public relations, personal selling, and direct mail. Marketing activities are designed to generate awareness of the product or service among potential customers and encourage them to purchase it. The second stage in the customer acquisition strategy funnel is lead generation. Lead generation consists of attracting prospective customers so they can be contacted by sales staff or other marketers for an initial evaluation of their needs and interest in purchasing a product or service from your company.