There are many ways to acquire customers. One of the most popular ways is through channels like Facebook, Instagram, Twitter, LinkedIn and others. These channels can be used for marketing campaigns to promote products and services as well as generate leads. Another way is through digital advertising platforms like Google Adwords and Bing Ads. These platforms are very cost-effective and easy to use for targeting specific customer segments. They also provide in-depth analytics that help companies measure the success of their customer acquisition strategy. The customer acquisition strategy is an integral part of the marketing mix and it includes many tools and techniques that are used to attract potential clients. Some companies use advertising, word-of-mouth, publicity, and other marketing campaigns to find new customers. They may also use social media sites to find potential clients or hire a marketing agency that specializes in customer acquisition strategy.