Customer Acquisition Funnel Scheme

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Type:

  • Business model

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The customer acquisition process is the process by which a company acquires new customers. The process begins with marketing activities that create awareness of the company’s products or services, and continues until the customer has purchased goods or services. There are various ways to acquire customers, including advertising, public relations, and social media marketing. However, there are some common steps in the customer acquisition process: Marketing Activities, Awareness, Lead Generation, Lead Conversion, Customer Acquisition Cost (CAC).
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