The Crisis Management Campaign Model is a model that aims to help organizations prepare for and respond to crises. It is about being prepared for the worst and getting ahead of the crisis before it even happens. This model also helps organizations avoid crises by providing them with the tools they need to prevent them from happening in the first place. The Crisis Management Campaign Model was developed by McKinsey in order to help organizations prepare for and respond to crises. This model consists of four main components: 1) Preparation, 2) Response, 3) Recovery, 4) Prevention.