The implementation of crisis communication is the process of communicating with a group or organization during a crisis. It is used in situations where there is an urgent need to communicate with the public and members of an organization, such as when an accident, natural disaster, or terrorist attack has occurred. Crisis communication can be divided into two categories: internal and external. Internal crisis communication refers to the process of communicating with employees about how they should react during a crisis, while external crisis communication is about communicating with the public about how they should react during a crisis. Crisis communication can be implemented in different ways depending on the situation and what outcomes you want to achieve.