The buyer persona is a fictional representation of a person who uses your product or service. It is an idealized version of the person in your customer's mind, and it can help you create content that appeals to them. In order to create better buyer personas for your sales team, you need to understand what motivates the user and what their goals are. You also need to know about their needs and wants. The buyer persona is a tool that helps you make sense of who your customer is and why they are buying from you. It also helps you understand how they want to be treated as well as what they expect from their experience with your company or product.