Buyers have a journey when they buy from a company. This journey is different for the B2B and B2C buyer’s journey. In the B2B, it starts from the first interaction with the company to what happens after purchase. The B2C buyer’s journey starts with research and ends with purchase. The content for these two journeys is different as well because of the difference in their beginning and end points. The buyer’s journey is the process of a customer moving through the stages of buying a product or service. It includes information gathering, decision-making, and the purchase process. The buyer’s journey is divided into four phases: Awareness, Consideration, Decision-making, and Purchase. In this article we will talk about content for the B2B Buyer’s Journey. The content should be relevant to the company's target audience in order to have an impact on their decision-making process.