Conceptual Framework for Modelling Customer Lifetime Value CLV

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  • Business model


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The conceptual framework for modelling customer lifetime value CLV is a practical and systematic approach to understanding the lifetime value of customers.
The CLV model is a mathematical representation of the relationships between different variables. It helps marketers understand the implications of their actions in order to maximize their profits.
This framework can be applied in many ways and used for many purposes, such as identifying which customers are most valuable, determining how much to spend on each customer, or determining how much discount to offer a customer who has been with you for a long time.
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