Value differentiation is a marketing strategy that helps brands to stand out and build their brand image. It is a process of creating value for the customer by offering them something that they want or need more than what the competition has. A strong value differentiation can be achieved through various components, such as product, service, price, quality, and experience. A strong value differentiation can be created by offering something unique or different from what other brands offer in the market. This is often achieved through providing a better experience or service to customers than what the competition offers.