Competitive Analysis Sources, Internal and External

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  • Business model

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There are many ways to conduct a competitive analysis. Internal sources include marketing data, market research, and customer feedback. External sources include industry publications and news outlets. The most important part of conducting a competitive analysis is determining what the company’s objectives are for the project. The best way to determine this is by answering these questions: What is the purpose of the project? What are your competitors doing? What will you be doing differently than your competitors?
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