In order to have a competitive advantage, it is important for companies to conduct a thorough competitive analysis process. A competitive analysis process is the process of evaluating your competition in order to gain insights that can help you create an effective strategy for your business. The Competitive Analysis Process is a process in which a company determines the strengths and weaknesses of their competitors. It is an important part of any business strategy because it helps to determine the market share, pricing, and other important data. The process begins with an examination of the market, followed by a detailed analysis of the company’s own strengths and weaknesses. The goal is to create strategies that will lead to success in all aspects of business.