A competitive analysis internal sources is a way to assess the competition and understand how they are positioned in the market. It can help identify opportunities for growth and identify areas where they need to improve. A competitive analysis internal sources is a way to assess the competition and understand how they are positioned in the market. It can help identify opportunities for growth and identify areas where they need to improve. The competitive analysis internal sources can be conducted with both qualitative and quantitative data, depending on what type of information you want to gain from your research.