A competitive analysis is the process of investigating your competitors and their strengths and weaknesses. It can be done in a variety of ways, such as via in-depth research, online research, or by interviewing people who have worked with them. In competitive analysis external sources, it is important to keep track of what your competitors are doing and how they are doing it. This will help you to understand their strategy and plan accordingly. It also helps to know what they are not doing that you could do better.