Comparison of KPIs vs Metrics in Marketing

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There are many different ways to measure the success of a marketing campaign. One way is to use KPIs or Key Performance Indicators, which are qualitative measures. The other way is to use metrics, which are quantitative measures.
A KPI is usually a measure of how well the marketing campaign is working for the company. For example, if you have an email list and you want to know how many subscribers there are, then one KPI would be the number of subscribers on your email list. A metric on the other hand is usually a measure of how well the marketing campaign has done in comparison with its goal or objective. A metric could be something like an increase in website traffic after an ad was released or a decrease in bounce rate after a landing page was redesigned.
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