CLV Customer Lifetime Value

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A customer lifetime value is the total revenue that a company can expect to receive from a customer over the course of their customer lifetime. CLV is an important metric for measuring the effectiveness of marketing and sales efforts and for evaluating potential acquisitions.

The higher the CLV, the more profitable it will be for a company to acquire or retain a customer. However, there are many factors that influence CLV, including: how much customers spend on average during each purchase cycle, how frequently they purchase products, and how long they remain customers of a company.

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