Choosing the best digital marketing channels

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Digital marketing channels are a key part of digital marketing. In this article, we will discuss the importance of choosing the best digital marketing channels for your business. Digital marketing channels can be classified into three types: paid, owned, and earned. Paid channels are those that you pay for such as Facebook ads and Google ads. Owned channels are those that you create yourself such as email newsletters or social media posts. Earned channels are those that come from your customers and users who interact with your product or service in a way that leads to a transaction or conversion, such as lead generation through social media posts or website engagement metrics like time on site. The three types of digital marketing can be used together to generate more leads and sales than any one channel alone would generate by itself.
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