Buyer Persona Research is a process of understanding and defining the needs of your target audience. The starter questions are used to help you understand the needs of your target audience. They are used to find out what they care about, how they feel, what their limitations are, and what they want in a product. The process can be broken down into three steps: The first step is to ask yourself what it is that you want to sell or provide. The second step is to ask yourself who you're selling or providing for, and the third step is to ask these two questions in reverse order: "Who am I selling something for?" and "What does my customer need?"