A buyer persona is a person that a company can target with their marketing materials in order to find out what they want and how they want to be marketed. A buyer persona profile template is a tool that can help companies create the perfect buyer persona for them. It will provide them with all the necessary information for creating the correct persona, such as: What are their demographics? What are their needs? What are their motivations? How do they behave in social media? How do they behave on the web?