When working with a buyer persona, it is important to understand the personas that you are targeting. This article will provide a template for creating buyer personas. The Buyer Persona Profile Template is a three-step process that helps you create your buyer personas. The first step is to identify your target market and your competitors, the second step is to analyze their buying patterns and the third step is to determine how they want to be marketed. When creating these profiles, it’s important not only to understand who they are but also what motivates them and what their pain points are.