Building a Social Media Strategy Analysis, Goals, Actions

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  • Business model


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A social media strategy is a plan of action in which the company seeks to attain its goals and objectives through various social media platforms. The goal of any company is to increase sales, and social media is the best platform for doing this. It allows companies to reach their customers on a personal level, and it helps them create an emotional connection with them. A social media strategy can be divided into two type. Organic: This type of strategy relies on content that is created by the company itself, without using any paid marketing or advertising. Paid: This type of strategy relies on paid marketing or advertising in order to promote the company’s products and services.
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