The Brand Value Chain is a strategic framework that helps brands to identify and allocate resources in the most efficient way. It has been utilized by many companies to improve their marketing strategy and increase the ROI of their marketing campaign. The Brand Value Chain is a strategic framework that helps brands to identify and allocate resources in the most efficient way. It has been utilized by many companies to improve their marketing strategy and increase the ROI of their marketing campaign. The value chain is made up of four different stages: brand, customer, product, and price. Every stage has its own value-adds that are required for a successful business model. The brand at the top of this chain is what makes it all work - it's what customers come for when they need something new or different.