A Brand Value Chain is a system that connects the marketing, advertising, and customer experience activities of a company with the business strategy. It is a tool to measure the potential value of each marketing activity in relation to the company's overall strategy. The Brand Value Chain helps companies understand how their marketing activities are contributing to their success. It also allows them to make adjustments so that they can maximize their return on investment (ROI). This allows for better planning, more effective communication, and more efficient use of resources. Brand Value Chain has been used by many organizations like Nestle and L'Oreal as an effective tool for measuring the effectiveness of their marketing activities.