A brand strategy is a strategic plan that details the personality and the perception of a company. It is important to have a well-defined brand strategy in order to achieve desired results. A good brand strategy helps companies to create and maintain an identity, differentiate themselves from competitors, and build long-term relationships with their customers. Brand Strategy Planning is a process that helps the company to establish their brand and find out what is its value to the customer. It also helps to shape the company’s strategy for future growth.