The elements of an authentic brand are the core values, personality, and promise. These three elements work together to create a cohesive story that resonates with your audience. Brand strategy is a plan that defines the value you provide to customers and how you will achieve it. It includes the following components: Brand positioning, Target market, Customer acquisition and retention, Positioning statement. An authentic brand is a reflection of the company’s values, culture, and personality. It also gives customers a sense of trust and confidence in the company.