Brand Strategy, Elements of an Authentic Brand Slide

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  • Business model


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Brand Strategy is the process of achieving a clear and specific goal for your business. It's a process that is designed to help you grow and reach your goals. Brand strategy can be simple or complicated, depending on the size of the company and the goals they have in mind. For example, one company might want to increase their customer base by expanding into new markets while another company may just want to increase their profit margin. There are five elements that are needed for an authentic brand: Values, Purpose, Vision, Strategy and Tactics.
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