The key to actionable customer journey analysis is a data-driven approach. A company needs to have a large amount of data in order to be able to analyze it. Data is the new oil and Big Data is the new gold. It has become an important part of all business, from marketing and sales, to operations and engineering. It is also one of the most valuable assets for any company, as it allows them to gain insights into their customers’ behavior and improve their customer experience. The Big Data The Key To Actionable Customer Journey Analysis tool helps businesses understand what customers are doing across channels so they can make more informed decisions about how best to build loyalty with their customers and grow their business.