The process of acquiring a new customer is not an easy one. There are many things that need to be considered and there are many steps that need to be taken in order for a company to acquire a customer. The first step in the procurement process is finding out what the customer wants or needs. This can be done through market research, surveys, or by asking the customers directly. Once this has been done, then the company can find out how much it will cost to provide these goods or services and what they will have to do in order to get them. If we want our business to grow and thrive, then we need to learn how important it is for us to acquire new customers.