The B2C Porter's Five Forces model is a tool used to analyze the competitive structure of an industry. The model is used to understand how powerful each force is and what impact it has on the industry. The B2C Porter's Five Forces model was created by Michael E. Porter in 1979. It can be used to analyze many industries, but its main focus is on the retail industry. It helps companies understand their competitive position in the market and help them decide on their strategy for growth and profitability. The five forces that are analyzed are competition, buyers bargaining power, suppliers bargaining power, threat of new entrants and threat of substitutes.