Porter's Five Forces model is a strategic tool that helps companies to understand their competitive environment and make strategic decisions. The model was developed by Michael E. Porter in 1980. It is a framework for analysing the strength of five competitive forces that shape every industry, including the B2B market. The five forces are: The diagram shows how these forces work together to determine an industry's overall attractiveness and profitability. Introduction: The article will discuss the business case for implementing AI writing assistant as part of your marketing strategy and how it can help your company in achieving better results with less effort from your team members.