AIDA sales funnel is a way to guide the customers through the buying process. It consists of four stages with each stage having a different purpose and goal. The first stage, Awareness, is about getting your customer's attention and showing them that you can help them solve their problem or meet their needs. The second stage, Consideration, is where you are convincing your customer to take action. The third stage, Decision, is when they have decided to buy from you and the fourth stage, Action or Purchase - is when they have bought your product or service. AIDA is a popular sales funnel that helps marketers identify the best time to reach out to their potential customers and target them with the most effective content. AIDA is a marketing tool that helps marketers identify the best time to reach out to their potential customers and target them with the most effective content. The four stages of AIDA are Awareness, Interest, Desire and Action.