Social media has become a powerful marketing tool for companies to interact with their customers and build a strong customer base. However, there are many aspects to building a social media strategy that can be considered an advantage or disadvantage. The advantages of having a social media strategy are that it is an easy way to reach out to your customers and potential customers, it is free and it helps you grow your customer base. The disadvantages of having a social media strategy are that you have less control over the content on your page, people can take screenshots of any content on your page, you have less control over what ads appear on your page, you have no idea who is viewing your page and people might not trust the information they see on the internet.