A/B testing is a marketing technique that helps companies determine the best way to reach their customers. It is a tool that allows companies to test two versions of their product or service in order to find out which one is more effective. A/B Testing 4 Stages Funnel Template can help you optimize your website for conversion rates by helping you create and test different versions of your webpage. This template breaks down the four stages of the funnel and provides a step-by-step plan for how to create, launch, and track A/B tests.