A sales strategy is a plan that is created to achieve the company's strategic goals. The strategy is often used by sales managers and sales executives to help them sell more of their products or services. The traditional method of creating a strategy involves gathering information from the company's current customers, analyzing the market and competitors, and then creating a plan for how to win over new customers. This process can be time-consuming and difficult for both the CEO or manager as well as the employees who are tasked with implementing it.