6W Why and How do customers select our products

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The 6W is a marketing strategy that helps companies to understand their customers. It consists of six questions:
- What are the three most important things that our customers need?
- What are the three things that our customers want?
- What is the one thing our customers can't live without?
- What are the three most common reasons for buying from us?
- Why do our customers buy from us instead of other companies?
The 6W strategy helps to understand what motivates a customer and how they make their decisions. The questions help an organization to know what features or benefits their products should have in order to be more successful.
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