6W What do customers do with our products

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  • Business model


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The 6W model is a process that has been used by many companies to help them understand the customer experience. It is a set of questions that are asked repeatedly, in order to get an idea of what customers think about their products. This model can be used for any product and can also be applied to marketing campaigns. 6W What do customers do with our products?
-What do they like about it?
-What don’t they like about it?
-What would make them buy more often?
-How would they recommend the product or service to a friend or colleague?
-Where does their interest lie with the product or service?
-How often does this happen, and how often does it not happen?
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