The 6W model is a customer analysis template that can be used to determine the key success factors in a customer's experience. It helps companies understand their customers, prioritize their efforts, and make more informed decisions about how to improve the customer experience. The 6W model includes six key areas of consideration: who, what, where, when, why and how. The 6W Model of Customer Analysis Template is a tool that can be used by companies to help them understand their customers better.