The 6W Model of Customer Analysis is a marketing strategy that helps companies understand their target audience. In this model, the company can identify their customers’ demographics, psychographics, and motivations. The 6W Model of Customer Analysis is a marketing strategy that helps companies understand their target audience. In this model, the company can identify their customers’ demographics, psychographics and motivations. The first letter of each term stands for: Who are your customers? What are they like? Where do they live? When do they buy from you? Why do they buy from you? What makes them loyal to you or not? The 6W Model of Customer Analysis is a marketing strategy that helps companies understand their target audience. In this model, the company can identify their customers’ demographics, psychographics