The 6W Methodology of Customer Analysis is a marketing strategy that helps companies to understand their customers better. The 6W Methodology of Customer Analysis is a marketing strategy that helps companies to understand their customers better. The methodology includes the following six steps:
1. Understand your customer and target audience: What are they like? What do they want? Why are they buying? How can you reach them?
2. Who are your competitors and how do they approach their customers?
3. What's your current strategy for reaching your customer and how well is it working?
4. What's the best way to reach your customer in the future, given what you know about them now, what you have learned from Step 1, and what you have learned from Steps 2 and 3
1. Understand your customer and target audience: What are they like? What do they want? Why are they buying? How can you reach them?
2. Who are your competitors and how do they approach their customers?
3. What's your current strategy for reaching your customer and how well is it working?
4. What's the best way to reach your customer in the future, given what you know about them now, what you have learned from Step 1, and what you have learned from Steps 2 and 3