The 6W Methodology is a way of analyzing customer data and understanding their needs. It is a common practice in the marketing industry. The 6W Methodology consists of six steps: Who, What, Where, When, Why, and How. The first five steps are about gathering data about customers and understanding their needs. The last one is about creating content that will resonate with the audience. The process is simple: collect data from your customer base using surveys or other methods; make sense of it using the 6W Methodology; create content to reach your target audience; and then share it with your customers to get feedback on what they think of it.