The 6W Customer Analysis Model Empty Blank Template is a tool that can be used to help other people understand the customer's perspective. The 6W Customer Analysis Model Empty Template is a tool that can be used to help other people understand the customer's perspective. It consists of six sections, which are: 1. Who are you? 2. What did you like about our service? 3. What didn't you like about our service? 4. How could we improve our service for you? 5. How would your friends and family describe us? 6. How did we make you feel about us overall?